How Audiences Form Attitudes about Emerging Technologies
ثبت نشده
چکیده
How do people form opinions about scientific issues? It is, suggests Dietram A Scheufele, unrealistic to expect people to sift through masses of information to draw up a reasoned conclusion. We are mostly ‘cognitive misers’, drawing upon a minimum amount of information. What is crucial is how an issue is ‘framed’ – the context in which it is communicated and how it fits with people’s pre-existing thinking. Understanding these aspects is crucial to effective science communication.
منابع مشابه
Privacy Attitudes among Early Adopters of Emerging Health Technologies
INTRODUCTION Advances in health technology such as genome sequencing and wearable sensors now allow for the collection of highly granular personal health data from individuals. It is unclear how people think about privacy in the context of these emerging health technologies. An open question is whether early adopters of these advances conceptualize privacy in different ways than non-early adopt...
متن کاملE Pluribus Unum: Framing, Matching, and Form Emergence in U.S. Television Broadcasting, 1940-1960
Recent research holds that new organizational forms emerge from the identity of candidate organizations that enter a domain. In this study we argue that emergence of a new form, which is ultimately based on validation by external audiences, depends on two mechanisms: identity framing, i.e., how audiences perceive and frame the identity of an emerging organizational domain, and identity matching...
متن کاملPromoting Environmentally Sustainable Behaviors Using Social Marketing in Emerging Persuasive Technologies
We argue that social marketing, a strategy that uses techniques from corporate marketing to influence the behavior of target audiences, is a useful framework for thinking about motivating people to enact environmentally sustainable behaviors. We critically examine some pervasive green applications through the lens of social marketing and discuss how we might study various persuasive factors enc...
متن کاملMobile Learning and Art Museums: a Case Study of a New Art Interpretation Approach for Visitor Engagement through Mobile Media
Nowadays Mobile technologies in Museums and especially in Art Museums are a popular way of communication with their audiences. These kinds of technologies have a high communicative potential and also could be a tool for marketing, information, engagement and learning as well. However with regards how these resources explain the meaning of works of art, generally they maintain the same language ...
متن کاملReinventing extension as a resource — What does the future hold ? 1
The mission of the Cooperative Extension Service, as a component of the land-grant university system, is to disseminate new knowledge and to foster its application and use. Opportunities and challenges facing animal agriculture in the United States have changed dramatically over the past few decades and require the use of new approaches and emerging technologies that are available to extension ...
متن کامل